Don’t you love the Einstein quote? Can you imagine what he would have done with access to today’s “big data”?
When I work with my clients I use this quote as a guide to think creatively, solving their particular communication/design/strategic problem.
When a client comes to me it is because they need help. I love solving problems, figuring out a plan that makes sense and is manageable for them, building something from nothing and delivering tangible assets.
The whole development process of creative strategy—whether developing a distinct brand, creating campaign messages or web and digital assets—is really about a relationship. One that is built on good listening and communication skills but most importantly on mutual trust. Change big or small is scary and when it involves designing something the whole world will see, it’s very scary.
My professional satisfaction is in creating solutions that allow my clients’ products or services to engage, inform, persuade and inspire their audiences.